A new product launch ecosystem for the world's most popular headphones.
Digital Product Experience
Digital At Retail
Application Design & Development
Beats By Dre has launched a new product experience application at Apple Stores.
This tablet app allows users to self-guide their way through rich product experiences across the entire Beats By Dre line. The application educates and excites with useful product information, feature highlights, and beautiful animations and interactivity.
This raises the bar on how Beats products show up in digital.
The Beats By Dre Apple Store App began as a pilot application at 1 Apple Store. Now it can be experienced in over 400 Apple Stores globally and has been translated to 35 different languages.